RAPP was created with the vision to infuse energy, personality and design to the watch and accessories industry. The concept is the creation of Ricardo Antonio Perez. Born in Panama he moved to the Los Angeles suburb of Pasadena at a young age and quickly became influenced by the fast and diverse musical cultures of the 1980's and 1990's. This diversity ranged from Rock on Melrose/Sunset Strip, to Hip Hop in urban LA, to Rave/House Music in East LA/San Gabriel Valley, to Surf/Skate in Huntington Beach and to Prep/New Wave in Pasadena.
He carried these experiences to Miami, FL in 1997. In Miami, he began working with various fashion accessories brands, from design to launch. During his time in Miami, Ricardo Antonio experienced the growth of Miami's nightlife, Euro/NY/South American cultural blend, modern architectural design, and fashion. After years of design expertise, world travels, fashion mavens, and disco nights, he decided to grant his friends, and the public, his own accessory experience that demonstrates freedom, creativity, and fun.... with a Miami/Los Angeles edge!
RAPP signifies Miami/Los Angeles creativity, fashion and youthful lifestyle. We are about sharing the fashion culture of disco clubs, eclectic music, youthful community, international diversity and free spirit. Our products highlight our brand culture through usage of diverse materials, vibrant colors, and odd and unique shapes.
RAPP, For The Socially Strong and Beautiful!